impressive, thinking outside the box, completely terminating many classic myths about running a successful business, the most overwhelming concept in this book is ‘optimism’, it’s about converting what seems complicated and unachievable into simple and possible tasks, the guys have interesting vision towards many business related topics such as hiring, growing, marketing, prioritization, competition etc.
Who Moved My Cheese? – Spencer Johnson
Tt’s simple and effective! I’m not so into self development but I ‘unexpectedly’ liked it :) the best I can quote out of it is maybe: “it’s safer to search in the maze than remain in a cheeseless situation”.
The Brand Gap – Marty Neumeier
very inspiring !